Our First Droppers concept gets some attention across the pond from Google UK's Think Quarterly.
Our "First Droppers" concept has become a full blown treatise in that bastion of all things hip: DETAILS magazine.
We show up in the fourth paragraph -- but, unfortunately, no exotic photo shoot! Still, we're thrilled with this national validation of the way we think -- especially since it hits on the second anniversary of us 'dropping' a big agency to create a tight, two-man shop.
Who could potentially come out of this economic downturn on top? We say Gen Y and Fast Company listened.
Millennials Rising: A Recession Road Map for Gen Y
Inheriting the earth may not seem like such a great deal to Generation Y. Frankly, the place is a mess. But with big problems come big opportunities. And if you 80 million Millennials populating these united states can get your acts together, you have a shot at giving 'the greatest generation' a whole new media-saturated meaning.
"This is a baptism by fire for Gen Y," says Jeff Gordinier, author of X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking. "They are seeing that it is not always gravy. But then again, if they band together, they can elect someone like Barack Obama. Change things."
Certainly, our culture--political, business and otherwise--needs some switching up. The financial meltdown, the Iraq War and the less-than-rapid response to global warming have our lights flickering like a house on the brink of a black out. We need Gen Y--aka the Millennials--not just to light a candle, but to reboot the system. "It's time for the current leaders of the world to move to an advisory position," says Dwayne Waite, 23, of Charlotte, a banking boomtown slowed by the economic meltdown. "The current state of mind is no longer working."